"Going back to my roots..."
It seems that today, we are looker harder than ever to find products and services which can offer us a sense of longevity, trust and a multifaceted experience; and without this we feel deprived or as if we haven't been fulfilled. So perhaps this is why so many brands are falling back on old favourites in this spot of bad economic weather. We're seeing more and more brands than ever, not only investing millions in advertising and fighting for potential consumers, they are also looking for new ways to do this. One trend which came to my attention, was the number of brands which are playing on their history or using rustic setting within their campaign's, to add much more authenticity and a more personal feel, which most people can in some way relate to.
After all, people want someone and something they can relate to, as well as just having a celebrity whose life they can only aspire to.
Chanel, Dolce&Gabbana, Bottega Veneta are just a few of the brand to mention which have opted for this more down to earth approach, particularly the new ad's for Dolce & Gabbana starring no other than Madonna- here, we see her in the kitchen, digging her hands into spaghetti and doing the washing up. Finally, someone we CAN relate to.
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